halfwine was established by people who have more than 20 years experience in buying half bottles for their own consumption; putting our money where our mouth is, so to speak. We have seldom been able to get what we want retail so we have traveled the world to source our wine.
As our knowledge of where to go to get our wine increased so we began to think that other wine lovers could benefit from our hard-earned (ok, pleasurably-earned) experience.
The tipping point came when we came across graze.com who post fruit, nuts etc. to people’s desks on a daily basis. They went from 0 to 80,000 packs per month in 6 months. Sending wine to people’s work suddenly didn’t seem so outrageous. Half bottles are small and a couple can quite easily fit into a handbag and weigh less than the average notebook PC; so a delivery could quite easily be taken home over a few days.
After a tasting
Moving from a hobby to a business was a fantastic journey. You’d be amazed at how much wine that is imported by reputable wine merchants just isn’t that good, irrespective of the price. We certainly learned that we would not sell any wine based on reputation. We have tasted every wine that we offer.